Soproni decided to lead a change in the attitude of Hungarians. As a beer brand with a product that is always there to lift the spirits of an occasion we decided to communicate with a direct message, challenging the thinking of our target group. We wanted to emphasize the main message as much as we could: It’s your choice, how you see the world!
Client: Soproni
Agency: ACG
Creative Director: László Nagy
Copywriter: Márton Martos
Account manager: Renáta Balogh
Programming: András Oláh